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Hello


Hello.

SCROLL DOWN

Hello


Hello.

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Aurélien Bigot


CREATIVE / art director
Creating Digital Activations / Innovative Content / Tech Experiences / Art Experiences
@PublicisWorldwide

Aurélien Bigot


CREATIVE / art director
Creating Digital Activations / Innovative Content / Tech Experiences / Art Experiences
@PublicisWorldwide

Awards

Transavia Holidays on Demand
Bronze, Cannes Lions 2016 (Cyber)
Bronze, Cannes Lions 2016 (Media)
Bronze, Cannes Lions 2016 (Promo and Activation)
Gold, Grand Prix Stratégie (Innovation)
Gold, Crystal 2016 (Digital)
Silver, Crystal 2016 (Media)
Gold, Golden of Montreux 2016
3 Shortlists, Cannes Lions 2016

Amgen Porcelain Bones
Bronze, Cannes Lions 2017 (Health)
Silver, Clio 2017 (PR)
Silver, Eurobest 2017 (Health)
Bronze, New York Festival 2017 (Art Direction)
Bronze, New York Festival 2017 (Direct)
Bronze, New York Festival 2017 (Graphic design)
Silver (Boule Blanche), Club des DA (Design)
2 Silver and 2 Bronze, Crystal 2017
Bronze, Cresta 2017 (Art Direction)

Acadomia Speak english as you think
Bronze, Epica (Print)
In Book, Club des DA 2018 (Press)
In Book, Club des DA 2018 (Film)
Silver, Crystal 2017 (Art direction)
2 Bronzes, Crystal 2017 (Print)

 

Lux Magic Shower Rooms
Shortlist, Cannes Lions 2012 (Promo & Activation)
Bronze, Creative Circle Award 2012 (Outdoor)
Bronze, Ads of the World Awards (Ambient)

Transavia Uber Escape
Gold, Crystal 2017 (Best use of mobile)
Bronze, Epica (Mobile)

Nike x Intersport Run the Spring
Silver, Crystal 2017 (Mobile)
2 Bronze, Crystal 2017 (Digital)

City of Mumbai To Pee or not to Pee
Bronze, Adstars (Promo)

Vue Privée Impressionist Windows
Bronze, Spikes Asia (Ambient)
Top20 Young Guns (Design)
Bronze, Creative Circle Award 2012 (Direct)

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Octopustore


Octopustore
An experiencial diving watches store, straight from the abyss.

Octopustore


Octopustore
An experiencial diving watches store, straight from the abyss.

HUMAN SEVEN - PARIS
Client : Octopus
Direct, design, Retail and PR

To promote the unique water resistance of Octopus watches, we created an underwater store accessible only to highly trained scuba divers. The scuba divers were invited to dive 50m deep to order an exclusive edition. A digital tablet was attached to a lifeline, which allowed those who made the dive, to swipe and choose their favorite product. The watch was delivered by a real octopus, straight from the abyss.

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Citroën C3 Aircross


CITROËNC3 AIRCROSS

WORLWIDE LAUNCH

 

To promote a modulable car, we created a modulable commercial.

 

Citroën C3 Aircross


CITROËNC3 AIRCROSS

WORLWIDE LAUNCH

 

To promote a modulable car, we created a modulable commercial.

 

LES GAULOIS - PARIS
Film TV
Digital activation
Client : Citroën


The Citroën C3 Aircross is the most modulable SUV on the market.
To promote a modulable car, we created a modulable commercial.
The first of its kind. User generated. Live. On Facebook. 


How ? We created a Facebook live inviting users to choose every single scene of the film.
In 10 rows, users had each time the choice between 2 scenes. 
The 10 winning scenes has been included in the worldwide commercial for the Citroën C3 Aircross launched on TV couple of days later.
To make this choices possible, we had to shoot 20 scenes, to keep only 10 in the final edit.

The premiere of the film on TF1 also integrated an innovation : it was the first Facebook Live synchronized with TV in France.
Every reactions of the Facebook users were broadcasted live on TV.

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UberEscape


UBERESCAPE

"a clever campaign that flaunt ease of departure in unexpected way" - Adweek

UberEscape


UBERESCAPE

"a clever campaign that flaunt ease of departure in unexpected way" - Adweek

LES GAULOIS - PARIS
Client : Transavia
Digital activation

Gold, Crystal 2017 (Best use of mobile)
Bronze, Epica (Mobile)


Transavia Airlines and Uber teamed up to create Uber Escape, a new service that takes you instantly on holidays, from wherever you are.

How does it work ? 
Just use the Uber app normally. Select UberEscape just like UberX or UberPool, and find out real-time last minute flights from the nearest airport. The Transavia flight is included in the price of the Uber ride.

Dozens of destinations all over Europe and Africa were available through the Uber App during the week of the operation.

Getting away has never been so easy.

"a clever campaign that flaunt ease of departure in unexpected way" - Adweek
"Useful, usable and delightful - it's a treble whammy" - Directory

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Porcelain Bones


Porcelain Bones

A porcelain as fragile as a bone with osteoporosis breaks into influencers hands.

Porcelain Bones


Porcelain Bones

A porcelain as fragile as a bone with osteoporosis breaks into influencers hands.

HUMAN SEVEN - PARIS
Client : Amgen
Direct design and PR


Bronze, Cannes Lions 2017 (Health)
Silver, Clio 2017 (PR)
Silver, Eurobest 2017 (Health)
Bronze, New York Festival 2017 (Art Direction)
Bronze, New York Festival 2017 (Direct)
Bronze, New York Festival 2017 (Graphic design)
Silver (Boule Blanche), Club des DA (Design)

2 Silver and 2 Bronze, Crystal 2017
Bronze, Cresta 2017 (Art Direction)

A porcelain as fragile as a bone with osteoroporosis breaks into influencers hands.

Osteoporosis is a degenerative bone disease, weakening bone mass by reducing its resistance by 40%. This disease affects 1 out of 3 women over the age of 50.

Idea

A collection of four porcelain plates was created with a porosity 40% higher than normal, making it as fragile as a bone affected by osteoporosis. These plates break upon the slightest contact. They were sent to the press and influencers with the following message:
“Untreated, Osteoporosis makes bones as fragile as this porcelain”.

Results

2,4 million people were exposed to the media (TV / press / blogs) and social-media impact, increasing the screenings inquieries by 18% in 3 months. 

  Untreated, Osteoporosis makes bones as fragile as this porcelain

Untreated, Osteoporosis makes bones as fragile as this porcelain

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Holidays On Demand


HOLIDAYS ON DEMAND

" The perfect moment to book a film-inspired destination " - Contagious

Holidays On Demand


HOLIDAYS ON DEMAND

" The perfect moment to book a film-inspired destination " - Contagious

LES GAULOIS - PARIS
Client : Transavia
Digital / media activation


AWARD :

Bronze, Cannes Lions 2016 (Cyber)
Bronze, Cannes Lions 2016 (Media)
Bronze, Cannes Lions 2016 (Promo and Activation)
Gold, Grand Prix Stratégie (Innovation)
Gold, Crystal 2016 (Digital)
Silver, Crystal 2016 (Media)
Gold, Golden of Montreux 2016
3 Shortlists, Cannes Lions 2016

Countless movies leave us with the desire to travel… So what if watching movies on VOD could take viewers further ?

Transavia Airlines partnered up with CanalPlay, the leader of SVOD in France, to create Holidays On Demand : a simple viewing option available alongside each movie in the platform’s catalogue.
The curious ones who chose HOD discovered they could not only watch their movie, but also instantly get the plane ticket to head off and live it.
So Gladiator would lead to Rome, Notting Hill to London, and Casablanca to… Casablanca.
Overall, more than 120 movies were linked to Transavia destinations.

The results : 5.5 million impressions on social media led to significant free media coverage.
Over 320,000 people tried the HOD experience and that increased ticket sales by 14%.

Transavia’s Holidays on Demand is the perfect moment to book a film-inspired destination and ‘live the story’. "Contagious

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Acadomia


Speak English
as you think

Acadomia


Speak English
as you think

LES GAULOIS - PARIS
Client : Acadomia - Cambridge English
Print / Outdoor / Film



Bronze, Epica (Print)
In Book, Club des DA 2018 (Press)
In Book, Club des DA 2018 (Film)
Silver, Crystal 2017 (Art direction)
2 Bronzes, Crystal 2017 (Print)



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Run The Spring


RUN THE SPRING

Will you challenge Vivaldi and run as much as you can on the Spring ?

Run The Spring


RUN THE SPRING

Will you challenge Vivaldi and run as much as you can on the Spring ?

LES GAULOIS - PARIS
Client : Nike x Intersport
Digital Activation and Web Film


Silver, Crystal 2017 (Mobile)
2 Bronze, Crystal 2017 (Digital)

Winter is over, it's time to get back to running. Will you challenge Vivaldi and run as much as you can on the Spring ?

A special rework of Vivaldi's Spring was composed and mixed by Nömak.

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Magic Shower Room


MAGIC SHOWER ROOM
"Over 200 000 views on Youtube without any media buying"
Guan Hin Tay, Global ECD, JWT Asia

Magic Shower Room


MAGIC SHOWER ROOM
"Over 200 000 views on Youtube without any media buying"
Guan Hin Tay, Global ECD, JWT Asia

JWT SINGAPORE
Client : Unilever Lux
Sampling / Experiential


AWARDS
Shortlist, Cannes Lions 2012 (Promo & Activation)
Bronze, Creative Circle Award 2012 (Outdoor)
Bronze, AotW Awards (Ambient)
Shorlist, Spikes Asia (Design)
Best of the Week, September 2012, Best Ads on TV

Stickers using special hydrochromic ink were planted in spas and golf shower rooms with Lux bottles. Upon Contact with water, the white ink disappeared, magically revealing beautiful trails of orchids.

"Over 200 000 views on Youtube without any media buying" Guan Hin Tay, Global ECD, JWT Asia

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Impressionist Windows


IMPRESSIONIST WINDOWS

Impressionist Windows


IMPRESSIONIST WINDOWS

JWT SINGAPORE
Client : Vue Privée Art Gallery
Outdoor Activation


AWARDS

Bronze, Spikes (Ambiant)
Bronze, Creative Circle Awards (Direct)
InBook, The Work 2012
Top 20, Young Guns (Design)
Best of the Week, Best Ads on TV

For the promotion of "Vue Privée", an impressionist art gallery in Singapore, we replaced the windows in various locations (Malls, restaurants, public places...) with a special textured glass that turns an ordinary view into a beautiful impressionist painting.

The result you see on pictures is guaranteed with absolutely no editing on photoshop.

Not stopping there, I'm now using the technic I invented for this project in a photography exhibition called The Impressionist Experience.
Please feel free to discover this personnal project on www.impressionist-experience.com

Those pictures are guaranteed unedited.

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To Pee or not to Pee


MUMBAI CITY
TO PEE OR NOT TO PEE

"...The public humiliation of the wall started to decrease public urination on the walls..." -Fast Company

To Pee or not to Pee


MUMBAI CITY
TO PEE OR NOT TO PEE

"...The public humiliation of the wall started to decrease public urination on the walls..." -Fast Company

J. Walter Thompson Asia - SINGAPORE
Client: I Love Mumbai Foundation
Ambient


AWARD :
Bronze, Adstars (Promo)

Public urination is a rampant problem in a city which tries to be cleaner everyday.
Liquid-sensors as been hidden in various dark streets and popular "pee spots".
When a public offender come to activate it, a all billboard and sound system lights up in their face to shame them.
"If you pee pee on the wall, we'll make a big song and dance about it"

I Love Mumbai is a non-profit organization aiming for a cleaner and greener city.

"...The public humiliation of the wall started to decrease public urination on the walls..." -Fast Company

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The Impressionist Experience


The Impressionist Experience
Photography Exhibition

The Impressionist Experience


The Impressionist Experience
Photography Exhibition

Personal Project

The Impressionist Experience
 is a collaboration between art director, Aurélien Bigot, and photographer, Richard Forestier. 

It has been exhibited in Bordeaux and Paris, and mentioned in many art blogs such as Fubiz, Designer daily or Bored Panda. A unique print of Fire Bird as been sold at Drouot's auctions in 2014. Today we are still partnering with online galleries and sharing our experience with art student from all around the world asking us about the technic.

Thanks to Juhi Kalia, ECD at JWT Singapore, Richard Forestier, photographer, Etienne Ribo, Henri Mothe, and all the persons you helped make this project come to life.

The Story

In 2012, Aurélien was living in Singapore and began a project aimed to capture and transfer real life to still paintings. After studying, and experimenting different techniques, he created a method that combined reality based images with an impeccable impressionist finish without any editing. This project, "Impressionist Windows", received numerous international awards including Spikes and Creative Circles, with honorable mentions in advertising festivals, art blogs, online creative awards, etc.

Returning to France in 2013, Aurélien still felt that this technique could be explored even further. He put together some references of classic painters (Rembrandt, Caravaggio, etc.) and extracted all the main characteristics reminiscent of their works: chiaroscuro, religious pose, naked chests, antique drapery, etc.
"If we recreate scenes with those elements and shoot it with this special technique that imitates the painting texture, we can bring together impressionist art and photography creating the first impressionist photographs. 
This will lead the observer to doubt, unsure if faced with a painting or not, eventually realizing that it is indeed an absolutely unedited photograph."

This is the challenge that The Impressionist Experience was born from.

Thanks to Richard Forestier’s skills to capture movement, The Impressionist Experience's selection creates powerful visuals, half-way between classic references and contemporary aesthetics, at the crossroad of abstract and figurative.


"The idea : merge painting and reality" - Fubiz
"Artists Create Still Photographs That Look Like Impressionist Paintings" - Bored Panda

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