LES GAULOIS - PARIS
Client : Transavia
Data / Targeting activation

Shortlist, Cannes Lions 2018 (Data-Driven Targeting)

Transavia kindly hacked Google Images to insert strategic images in users’s results.
Stop looking at pictures, Go and live it.


How does it work ? 
Images in Google’s results are ranked according to their amount of views on the website.
As Transavia.com generates thousands of views everyday, we inserted some strategic images and code to link image to keywords.
Few weeks later, when Google users in need of holidays were browsing pictures of their dream destination, they had a chance to see our message in the results :
Stop looking at pictures, Go and live it.
Those image were linked to the destination’s page on Transavia.com, inviting the user to purchase a flight ticket.

UberEscape1web.jpg
app-web.jpg
In-the-cab2-web.jpg
avion-web.jpg
UberEscape3a-web.jpg