HAVAS - PARIS
Client : Transavia
Shorlist, Cannes Lions 2018 (Data Driven Campaign)
What's the first step people take when planning a holiday ?
Googling it on Google Images.
Transavia hijacked Google image's results with strategic visuals related to the user's research. This encouraged users to purchase real tickets instead of looking at pictures on the internet.
We inserted strategic images on Transavia.com, a website viewed by thousands, so the images would surface as top Google images results.
27897 clicks in 3 weeks
+ 6,2% of new unique visitors on Transavia.com
0 € paid media