J. Walter Thompson Asia - SINGAPORE
Client: I Love Mumbai Foundation

Bronze, Adstars (Promo)

Public urination is a rampant problem in a city which tries to be cleaner everyday.
Liquid-sensors as been hidden in various dark streets and popular "pee spots".
When a public offender come to activate it, a all billboard and sound system lights up in their face to shame them.
"If you pee pee on the wall, we'll make a big song and dance about it"

I Love Mumbai is a non-profit organization aiming for a cleaner and greener city.

"...The public humiliation of the wall started to decrease public urination on the walls..." -Fast Company