About

Hello, thank you for stopping by.
Since you clicked on "About", here's an introduction :

Hi, I’m Aurélien

My job is to transform brands by delivering future-proof and high-impact creative strategies.
All the way from understanding to delivery :
From brand understanding and rule-breaking strategy,
to films, activations, PR hacks, social content,
to production across both real world and AI driven channels.

Wanna know a little more ? Ok here's the longer version.

Over the past 15 years, I’ve worked from Singapore to Paris in some of the most renowned agencies, such as Publicis Asia, Havas Paris, and Publicis Conseil, building campaigns for Nike, Uber, Orange, Transavia, BMW, KFC, Citroën, Renault, Adobe, 1664, Lidl, and Singapore Airlines - as well as local causes, startups, and friends’ businesses.

I have an uncommon background as a hybrid creative fluent in strategy, copy, and art, which gives me a versatile skill set as both a creative and a creative leader.

As an Executive Creative Director, I’ve led a team of 20 creatives, tripled the pitch win rate, and pioneered award-winning work for an agency and clients who had never won before.

Over the years, more than 20 of my campaigns have earned 60+ national and international awards including Cannes Lions, Clio, Eurobest, New York Festival, Club des DA, LIA, and Grand Prix Stratégies.

Since 2017, I’ve been working closely with Benjamin, my creative partner in crime. Together, we’ve formed a sharp, autonomous duo: trusted with big briefs, strong on pitches (25+ wins), and known for turning bold strategies into smart, high-impact ideas.

Above all, I believe in ideas that speak to head and heart :
humble yet smart, simple yet new, and always cool enough to stick in mind.

Wanna see some of them ? Here's an handpicked selection of my work.

Wanna stay tuned just in case ? Let’s connect with me on Linkedin.

Or just want to grab a beer? Hit me up, that’s a good enough reason to meet. 🍻

Friends of friends are friends

The people I worked with:

"Aurélien is an ideas person who is incredibly passionate
and committed to delivering the best possible creative solution (...)
He inspires and motivates others with his love
to challenge briefs and develop innovative work. "

KARAN DANG - HEAD OF CREATIVES @ THE WALT DISNEY COMPANY & AdAge's 40 Under 40


"Aury is a hard working creative thinker,
consciously working towards improving his work and the end creative product"

ELRID CARVHALO - CREATIVE DIRECTOR @ OGILVY SINGAPORE


"Aurelien has a tremendous amount of drive
and he genuinely feels deep emotional investment and ownership for every project.
He is talented, committed and his energy is infectious."

JUHI KALIA - HEAD OF CREATIVE SHOP @ META ASIA


Feel free to ask about me to

Marco Venturelli - Co-President in Charge of Creation @ Publicis Conseil

Stephane Gaubert - Chief Creative Officer @ Havas Paris

Xavier Beauregard - Co-President in Charge of Creation @ Les Gaulois

Daniel Perez - Executive Creative Director @ Saatchi & Saatchi France

David Campese - Creative Director @ McCann New York

Damien Guiol - Chief Creative Officer @ Change / FCB Paris

Mathieu Berthaud - Executive Creative Director @ AKQA Paris