ORANGE
Film / Social

Role on this project : Conception, writing, art direction and film-making supervision.
Creative partners : Benjamin Le Coz, Fabrice Delacourt
Agency : Publicis Conseil - Paris

Less than 30% of French people know the women who will represent their country at the 2019 World Cup.
Orange is launching a campaign to bring the country 100% behind it's national women's football team through this competition.

Results
Orange asked us to create a social media film and pool of content. The campaign took social media by storm: the French women's national team players shared the video massively and even some famous male stars like Blaise Matuidi tweeted their support. As a consequence of this effectiveness, our client decided to extend the media scale and bring the film onto TV (TF1 and BEIN Sport).

ELEPHANT BLEU
Print, Outdoor, and Digital

My role on this project : conception, art direction
Creative partners : Benjamin Le Coz, Daniel Perez
Client : Elephant Bleu - Car wash

AWARDS :
Boule Bleu, Club des DA (ADC) 2021

Elephant Bleu is the leading car wash company in Europe. The insight we found : a perfectly clean car makes every reflection beautiful. We made 4 visuals of these reflections. The viewer goes through two stages of reading : first he sees a beautiful landscape, like an impressionist painting, and then a figurative car detail reveals a second reading : it's actually the image of a reflection on a magnificently clean car.

This campaign proves that high quality creativity can be done for any brand. Even the most challenging. Because the harder the challenge, the more rewarding the result.

TRANSAVIA AIRLINES (Air France’s low cost company)
Data activation

Role on this project : Idea, writing, art direction.
Creative partners : Benjamin Le Coz, Stéphane Gaubert, Xavier Beauregard
Agency : Les Gaulois - Havas Paris

Awards :
Shorlist, Cannes Lions 2018 (Data Driven Campaign)

What's the first step people take when planning a holiday ? Googling it on Google Images.

Idea 
Transavia hijacked Google image's results with strategic visuals related to the user's research. This encouraged users to purchase real tickets instead of looking at pictures on the internet.

How ?
We inserted strategic images on Transavia.com, a website viewed by thousands, so the images would surface as top Google Images results.

Results
27897 clicks in 3 weeks
+ 6,2% of new unique visitors on Transavia.com
0 € paid media

ACADOMIA - Cambridge English
Print / Outdoor / Film

Role on this project : Idea, writing, art direction and modeling supervision.
Creative partners : Benjamin Le Coz, Xavier Beauregard
Agency : Les Gaulois - Havas Paris

Bronze, Epica (Print)
In Book, Club des DA 2018 (Press)
In Book, Club des DA 2018 (Film)
Silver, Crystal 2017 (Art direction)
2 Bronzes, Crystal 2017 (Print)

NIKE / INTERSPORT
Digital Activation and Web Film

Role on this project : Idea, copy, art direction and shooting supervision.
Creative partners : Benjamin Le Coz, Alexandre Drouillard, Xavier Beauregard
Agency : Les Gaulois - Havas Paris

Awards :
Silver, Crystal 2017 (Mobile)
2 Bronze, Crystal 2017 (Digital)

Winter is over, it's time to get back to running. Will you challenge Vivaldi and run as much as you can on the Spring ?

We asked the electro artist Nömak to remix the classic Vivaldi’s Spring to start a social-driven sport challenge. This challenge was then launched by 4 key sport influencers and Nike athletes. Meet them in this trailer :

A special rework of Vivaldi's Spring was composed and mixed by Nömak.