Clean is Beautiful
A serie of 4 visuals that plays with the viewer’s eye.
A simple idea :
When a car is perfectly clean,
every reflection becomes beautiful.
Elephant Bleu
Agency : SERVICEPLAN GROUP - PARIS
Print, outdoor, Facebook and Instagram
Elephant Bleu is France’s leading car wash brand, with a network across Europe
Our insight was simple: when a car is perfectly clean, every reflection becomes beautiful.
We created four visuals based on these reflections. At first glance, you see a stunning landscape, almost like an impressionist painting. Then a car detail appears and you realise it is actually the reflection on a perfectly clean bodywork.
This campaign proves that high quality creativity is possible for any brand, even the most challenging ones. The tougher the brief, the more rewarding the result.
Awards
Boule Bleu, Club des DA (ADC) 2021