100% avec les Bleues

« Finally a ballsy campaign for women football! » Le Journal des Femmes

ORANGE
Film / Social
Role on this project : Conception, writing, art direction and film-making supervision.
Creative partners : Benjamin Le Coz, Fabrice Delacourt
Agency : Publicis Conseil - Paris

Less than 30% of French people know the women who will represent their country at the 2019 World Cup.
Orange is launching a campaign to bring the country 100% behind it's national women's football team through this competition.

Results
Orange asked us to create a social media film and pool of content. The campaign took social media by storm: the French women's national team players shared the video massively and even some famous male stars like Blaise Matuidi tweeted their support. As a consequence of this effectiveness, our client decided to extend the media scale and bring the film onto TV (TF1 and BEIN Sport).