ORANGE
Film / Social

Role on this project : Conception, writing, art direction and film-making supervision.
Creative partners : Benjamin Le Coz, Fabrice Delacourt
Agency : Publicis Conseil - Paris

Less than 30% of French people know the women who will represent their country at the 2019 World Cup.
Orange is launching a campaign to bring the country 100% behind it's national women's football team through this competition.

Results
Orange asked us to create a social media film and pool of content. The campaign took social media by storm: the French women's national team players shared the video massively and even some famous male stars like Blaise Matuidi tweeted their support. As a consequence of this effectiveness, our client decided to extend the media scale and bring the film onto TV (TF1 and BEIN Sport).

ACADOMIA - Cambridge English
Print / Outdoor / Film

Role on this project : Idea, writing, art direction and modeling supervision.
Creative partners : Benjamin Le Coz, Xavier Beauregard
Agency : Les Gaulois - Havas Paris

Bronze, Epica (Print)
In Book, Club des DA 2018 (Press)
In Book, Club des DA 2018 (Film)
Silver, Crystal 2017 (Art direction)
2 Bronzes, Crystal 2017 (Print)

TRANSAVIA AIRLINES (Air France’s low cost company)
Data activation

Role on this project : Idea, writing, art direction.
Creative partners : Benjamin Le Coz, Stéphane Gaubert, Xavier Beauregard
Agency : Les Gaulois - Havas Paris

Awards :
Shorlist, Cannes Lions 2018 (Data Driven Campaign)

What's the first step people take when planning a holiday ? Googling it on Google Images.

Idea 
Transavia hijacked Google image's results with strategic visuals related to the user's research. This encouraged users to purchase real tickets instead of looking at pictures on the internet.

How ?
We inserted strategic images on Transavia.com, a website viewed by thousands, so the images would surface as top Google Images results.

Results
27897 clicks in 3 weeks
+ 6,2% of new unique visitors on Transavia.com
0 € paid media

NIKE / INTERSPORT
Digital Activation and Web Film

Role on this project : Idea, copy, art direction and shooting supervision.
Creative partners : Benjamin Le Coz, Alexandre Drouillard, Xavier Beauregard
Agency : Les Gaulois - Havas Paris

Awards :
Silver, Crystal 2017 (Mobile)
2 Bronze, Crystal 2017 (Digital)

Winter is over, it's time to get back to running. Will you challenge Vivaldi and run as much as you can on the Spring ?

We asked the electro artist Nömak to remix the classic Vivaldi’s Spring to start a social-driven sport challenge. This challenge was then launched by 4 key sport influencers and Nike athletes. Meet them in this trailer :

A special rework of Vivaldi's Spring was composed and mixed by Nömak.

VUE PRIVEE ( Art Gallery )
Outdoor Activation

Role on this project : Idea, visual technic, art direction and photography.
Creative partners : Juhi Kalia
Agency : J. Walter Thompson Asia - SINGAPORE

Awards :
Bronze, Spikes (Ambiant)
Bronze, Creative Circle Awards (Direct)
InBook, The Work 2012
Top 20, Young Guns (Design)
Best of the Week, Best Ads on TV

For the promotion of "Vue Privée", an impressionist art gallery in Singapore, we replaced the windows in various locations (Malls, restaurants, public places...) with a special textured glass that turns an ordinary view into a beautiful impressionist painting.
The result you see on pictures is guaranteed with absolutely no editing on photoshop.

Results : The budget was near from zero, but the number of people exposed to the experience was near to thousands. Among the hundreds persons who same to Vue Privée art galerie in the next days, many asked our client about those “Impressionist Windows” in Singapore.

Not stopping there, I'm now using the technic I invented for this project in a photography exhibition called The Impressionist Experience.
Please feel free to discover this personal project on www.impressionist-experience.com