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About Me


ABOUT

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About Me


ABOUT

 

Hello, thank you for stopping by.

Since you clicked on "About", here's an introduction :

I’m Aurélien, Senior Creative and Creative Director.

I started his my career 13 years ago as hybrid copywriter and art director in Singapore (Publicis Asia, JWT Asia Pacific) before returning to France to join Havas Paris. There, I meet my team mate Benjamin with whom we moved to Publicis Conseil and ServicePlan Group Paris.
In 2021, we’ve been called to take on the role of Executive Creative Directors at Rosbeef! Paris, where we managed the agency's client portfolio and a creative staff of 20+.

Overall I’ve worked for major national and international brands such as Orange, Citroën, Renault, BMW, Uber, Nike, Lidl, Lavazza, Sécurité Routière, Acadomia, Crédit Mutuel Bank, Transavia Airlines, Adobe, Adidas, ANJ, Singapore Airlines, Unilever Lux Asia and many more.

I do specialize in concept-based campaign, PR and digital activations, smart budget ideas, media hacks. I like deep and strong insights.

My campaigns have been recognised by around 50 national and international awards, including Cannes Lions, Clios, New York Festival, Art Director's Club, Grand Prix Stratégies, every year from 2012 to 2023.

As creative directors, we have :

Won 11 clients in 2 years, tripling the conversion rate on pitchs of Rosbeef Paris 
Built communication for over 10 major brands including 1664, Adobe France, Adidas, Fortuneo Bank and the Professional Football League.
Attracted and managed top talents.
Won the first ever international awards for Rosbeef! Paris at Clio Sports and Phoenix Awards.
Won the most selective national creative award for the first time in Rosbeef Paris's 15-year history : Le Club des DA 2023.

Today, in September 2023, my partner and I are launching a package to offer our talents as independents in order to share and diversify creative cultures. This package will be available to French agencies as well as agencies all over the world. The possibilities are endless: work remotely or fly to your office for a beer, a day, a week, a month, or why not more if we both feel the magic.

I hope you enjoy my work. 

Please feel free to share your thoughts.
For more infos, please visit my Linkedin profile.
Hit me if you have any questions about the work process, any strategic or creative assignments, or just want to grab a beer, that's a good enough reason to meet :) 🍻


The people I worked with

"Aurélien is an ideas person who is incredibly passionate
and committed to delivering the best possible creative solution (...)
He inspires and motivates others with his love
to challenge briefs and develop innovative work. "

KARAN DANG - HEAD OF CREATIVES @ THE WALT DISNEY COMPANY


"Aurie is a hard working creative thinker,
consciously working towards improving his work and the end creative product"

ELRID CARVHALO - CREATIVE DIRECTOR @ OGILVY SINGAPORE



"Aurelien has a tremendous amount of drive
and he genuinely feels deep emotional investment and ownership for every project.
He is talented, committed and his energy is infectious."


JUHI KALIA - HEAD OF CREATIVE SHOP @ FACEBOOK ASIA


Since 2016, I’ve been working closely with

XAVIER BEAUREGARD - CO-PRESIDENT IN CHARGE OF CREATION @ LES GAULOIS

MARCO VENTURELLI - CO-PRESIDENT IN CHARGE OF CREATION @ PUBLICIS CONSEIL

STEPHANE GAUBERT - EXECUTIVE CREATIVE DIRECTOR @ HAVAS PARIS


DANIEL PEREZ - EXECUTIVE CREATIVE DIRECTOR @ SAATCHI & SAATCHI FRANCE

 
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Contact


contact

Contact


contact

Find me on Linkedin, or use the form below, or hit me up via email at aurelien.big@gmail.com. 🍻