KFC
Agency : HAVAS PARIS
Outdoor / Activation

AWARDS :
Bronze, Cannes Lions 2024 (Outdoor)
2 Shortlists, Cannes Lions 2024
Silver, Clio 2025 (Billboards)
Silver, Clio 2025 (Ambiant)
Bronze, Clio 2025 (OOH Craft / Art Direction)
Silver, New York Festival (Design)
Bronze, LIA 2024 (Craft - Art Direction)
Silver, LIA 2024 (Innovation in the Use of Billboards)
Finalist, LIA 2024 (Billboard)

Unlike its competitors whose chicken nugget are industrial and all look like the the same, KFC’s tanders are handmade with real chicken fillets. This gives each one a unique shape, making it impossible to find two identical ones.

To promote our unique tenders, we created Unique Billboards.
A hundred of non-standardized billboards displayed in the main cities of France.
Handcrafted, imperfect, random, unique : just like our tenders.

Results :
14 million impressions
+17% in quality consideration
+16% of tenders sold in one month compared to the previous month.